adidas

The adidas brand has a long history and deep-rooted connection with sport. Everything at adidas reflects the spirit of our founder Adi Dassler. His main objective back in those days already was to make athletes better and still today the consumer is at the heart of everything the adidas brand does.

Driven by a relentless pursuit of innovation as well as decades of accumulating sports science expertise, we cater for all, from elite professional athletes and teams to any individual who wants to make sport part of their lives.